Would you drink wine made by Real Housewife of New York Ramona Singer? Or would rather slather on Snookie's line of tanning products before you hit the beach in your Jessica Simpson bikini and Paris Hilton espadrilles? Well corporations think you will do all of the above. Fragrances, liquor, headphones, clothing lines, shape wear, laser hair removal kits--you name it, a celebrity has endorsed it. This new age of celebrity entrepreneurship has everyone from Selena Gomez to Nene Leakes slapping their name onto a product. But how much of this merchandise can we continue to digest?
Don't be fooled, there are big bucks in celebrity
endorsements (if you're smart). Take the Kardashian sisters for example; their
Kardashian Kollection with Sears has grossed nearly an estimated 200-300
million dollars in under a year. But these girls are smart. They are regularly
seen wearing the clothes they design. Which makes the consumer understand that
it's a product the sisters would actually wear and not just necessarily a piece
of cotton to slap their name on. With other celebrities, not so much, when's
the last time you saw Jennifer Lopez wearing something from her Kohl's line?
Exactly.
The fragrance industry alone is bursting at the seams with new celebrity
products everyday. Nicole Ritchie just announced she is releasing her first
fragrance soon, as did Tory Burch. Justin Bieber made big bucks this year by
releasing a fragrance...for girls. Taylor Swift, Antonio Banderas, Daddy
Yankee, Selena Gomez, Shakira, all have "personalized" scents. Even Eva
Longoria has her own scent (WHY?). I'm surprised Oprah hasn't come out with a
perfume; it would sell like hot cakes.
What celebrity products do you buy? Tweet me @waeldavis!
